Look at what finally hit the stores! The Doritos guru has been chosen. Ryan Coopersmith from Montreal won the Doritos Guru Contest. If you recall, Doritos held a contest back in March asking Canadians to help name their new Doritos flavor.
To be eligible, you had to come up with a clever name for their new Doritos flavor, plus a 30 second advertising idea for the dudes at Frito Lay.
Ryan Coopersmith came up with "Scream Cheese" and his advertising video idea is below. I'm not a big fan of the name, but the ad idea was pretty good. Overall, the two came nicely together.
Ryan and his friends are now enjoying their new found $25000 + 1% of the flavor's net sales.
What are your thoughts on the new name and ad idea?